Saturday, February 28
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Capriccio
Liquid rituals delivered to your doorstep. Not a cure, but close enough.
Think
Before designing visuals, we designed the story.
Alcohol delivery platforms often compete on speed, price, or availability. Capriccio’s opportunity lay elsewhere: emotion, ritual, and meaning.
Rather than positioning alcohol as a commodity, the brand reframes it as a moment — something that enhances experiences, conversations, and everyday rituals in the everyday life of urban consumers seeking curated, artisanal drinks without the formality of traditional wine culture.
Understanding the challenge:
→ A crowded delivery market driven by functionality, not feeling
→ Balancing accessibility with craftsmanship and care
→ Translating a poetic concept into a usable, modern platform
→ Creating desire while remaining honest and grounded
* This project was developed for a brand with Spanish-speaking customers; hence, the language in the visuals.
Wherever you are, whenever you want it, Capriccio becomes a modern facilitator of small pleasures: a good wine, a beer, a shared moment.
Make
Turning myth into a modern brand system
The concept of Panacea, the mythical remedy for everything, became the backbone of the brand: not as a promise, but as a metaphor.
We explored the idea that humans have always searched for an elixir and that perhaps we’ve been creating it all along through music, medicine, conversation, a glass of wine, or a shared beer. This idea translated into a visual system inspired by old medicine labels and apothecary aesthetics, with a modern twist that integrated interactive packaging as a customer touchpoint, dynamic displays, and a fun yet poetic language.
Connect
Bringing story, system, and experience together
Capriccio brings story, system, and experience together by connecting cultural references with everyday rituals, craft producers with modern consumers, and emotional storytelling with functional delivery. The brand system was designed to scale seamlessly across touchpoints while keeping the narrative intact, ensuring that every interaction, from scroll to sip, feels part of the same story.
Outcome
Capabilities
Brand concept & positioning grounded in cultural storytelling.
Brand identity system (logo, typography, colour, visual rules).
Messaging ecosystem adaptable across product, social, and web.
Social media look & feel designed for recognition and consistency.
Website UI design translating the brand into a functional digital experience.
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