SniPet SaaS

Care for your Pet: Bringing pet owners, vets, & pet lovers together in one digital ecosystem.

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Think

Before designing screens, we designed the system.

In LATAM, pet vaccination records are still largely tracked on paper — leading to missed doses, poor traceability, and fragmented care. The opportunity wasn’t just digitalisation. It was to design a trusted ecosystem that improves pet health, simplifies life for owners, and creates real value for clinics and pet care practitioners.

Understanding the Challenge:

→ A near blank canvas: no brand system, product roadmap, or go-to-market strategy.
→ An early app version with critical UX/UI issues, missed opportunities, and little empathetic messaging.
→ Strict pet care regulations shaping product and service decisions.
→ A brand and visual language that required a full rethink.
→ The need to balance B2C users (pet owners) and B2B users (vets and providers) without friction.

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An end-to-end digital ecosystem blending empathy and automation to improve the pet care experience for pets, owners, and veterinary professionals: “The Treatwell for dogs, cats, rabbits, and even turtles!”.

Make

Turning complexity into a seamless, emotional experience

How can we design a safe, scalable ecosystem while creating an emotional connection with the brand?

By creating a solution combining:

→ UX and messaging with heart, grounded in real pet-owner behaviours
→ Systems thinking, connecting pets, vets, clinics, hotels, and services into one modular experience.
→ An AI-ready mindset, ensuring automation, scalability, and future-proofing from day one.

Connect

Aligning people, systems, and real-world use

Making SniPet a reality required close collaboration between developers, designers, pet owners, vets, and service providers throughout the process. The experience for pet owners was shaped through continuous user testing and iterative app validation, while the Pro platform for vets and practitioners was beta-launched with selected pet hotels and daycares, including live testing with over 60 dog owners. Across both sides of the ecosystem, a constant feedback loop ensured that real user insights directly informed bug fixes, UX improvements, and the ongoing expansion of services.

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Outcome

Capabilities

Product & Service Design for a B2B and B2C modular ecosystem, enabling future monetisation paths.
Brand strategy and identity, from a scalable visual system to clear storytelling and empathetic UX messaging.
Service blueprint co-creation for national expansion, prioritising high-value cities and aligning roadmaps with regulation, logistics, and veterinary partnerships.
Digital experience design and responsive UI, developed collaboratively with the internal dev team.

Team
Service and Product Design: Felix Covarrubias (SniPet) · S&S | Brand Strategy and Art Direction: S&S | Motion Graphics: Sofia Fuentevilla | Dev: Felix Covarrubias · Rafael · Fernando V. (SniPet).